Nobody imagined that flexography would reach the level it is today! The flexographic process emerged around 1890, about 155 years ago. At the time, it did not offer much quality, the ink was made of tar with water, which made it difficult to fix the print, making it common for the product to have runny ink and smudged typography.

 Over time, machines, techniques and inks have evolved and developed. From the 20th century onwards, flexography became what we know today, becoming the world's leading flexible packaging, labels and corrugated cardboard printing process. 

 Along with the evolution of flexography, packaging began to gain a strategic role for organizations of the most different segments and sizes. They have become a strong instrument to leverage sales and qualify marketing actions. Thus, the quality of printing that a particular package has is extremely important for the success of the company.

 Within the market that I operate, of graphic printing, flexible packaging has been experiencing enormous growth. Global consumer surveys on the industry, published in ABFLEXO AFTA BRASIL Magazine (issue 162), state that in the European packaging market, flexography leads with 56%, followed by offset with 29%, roto with 13%, digital with 1% and others with 0.6%. Flexography is at an advantage due to the print quality it offers and is increasingly improving productivity.

 Innovations keep appearing in the market, but I believe that within flexography the greatest way to innovate is within the process itself, seeking even more efficient forms of production.

 Today we have technology in our favor, so develop better machine performance, offer new services/products that revolve around flexography, or even improve what is already happening in the process we use. If it was possible to evolve what emerged in 1890, why wouldn't we be able to do it now with all the technological facilities we have?

 In the century we live in, it is impossible not to be innovative, the world is variable, uncertain and ambiguous. Technologies bring changes and they also require us, but to innovate it is necessary to go further, it is necessary to create value, to present a solution that is better than the existing alternatives.

 I believe that from now on the trend is to innovate, regardless of the technique that is used, always seeking to offer the best product or service, using technology in our favor. And I am fully aware that within flexography there are challenges that can be overcome, and with them, your quality can get even better!